Website Tips for Smaller Congregations, Part 7

Make Sure Your Telecom Team Has at Least One Good Writer

Writing well for the Web requires clarity and brevity.  Fewer and fewer people write well these days, so if your site features clear and concise writing, your message will be well appreciated.

But, what if you don’t write well?  Then practice, practice, practice!  Find a good writer who is willing to read and critique your output. gives lots of helpful resources.  You can also learn important pointers from The Elements of Style, by William Strunk Jr. and E.B. White, from William Zinsser’s On Writing Well,  and from David Lambuth’s The Golden Book on Writing.

If you find that writing for the Web is fun and you would like to try your hand at publishing, check out Rachel Simon’s tips on writing, and read Noah Lukeman’s The First Five Pages:  A  Writer’s Guide to Staying Out of the Rejection Pile.

Note that writing for the Web is different from writing on paper.  A good Web writer provides links in the copy to other resources on the Web. Styling the text in outline format enables search engines to pick up the most important points.  Using text and graphics artfully also helps to get your message across.

About: TCDavis

Since 9-11 I've had a strong commitment to interfaith peacemaking. I recently founded the interfaith social network: I run a small company that helps community groups with inexpensive, easy-to-maintain websites, and produces photos and videos, mostly for Web use. My home page is: I'm also an avid photographer. Please visit my nature photography gallery for prints and cards at: I write an interfaith peacemaking blog called RuminOcean, about spirit, faith,and politics. You'll find it at my home page: I'm the owner of cyberkenblog, LLC (, which helps faith and community groups improve the Web literacy of their members and to design websites that are inexpensive and easy to maintain. I'm a retired pastor with experience in cross-cultural work, pastoral psychotherapy, and graduate teaching. Last but not least , I'm a proud grandpa!